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O2O:2014\u5bb6\u5c45\u5bb6\u88c5O2O\u90fd\u600e\u4e48\u73a9\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong><\/p>\n

O2O\u5b9e\u5728\u706b\u70ed\uff0c\u6709\u770b\u4e86\u5408\u80a5\u7f51\u7edc\u63a8\u5e7f\u516c\u53f8\u4f73\u8fbe\u5c0f\u7f16\u8fd9\u4e48\u591a\u5173\u4e8eO2O\u7684\u6587\u7ae0\uff0c\u4f60\u662f\u5426\u4e5f\u6309\u637a\u4e0d\u4f4f\u4f60\u90a3\u9897\u6fc0\u52a8\u7684\u5c0f\u5fc3\u810f\uff0c\u5e0c\u671b\u5c3d\u5feb\u6295\u8eab\u4e8eO2O\u7684\u6d2a\u6d41\u4e4b\u4e2d\u5462\uff1f\u522b\u6025\uff0c\u5c0f\u7f16\u8fd8\u662f\u5efa\u8bae\u4f60\u5148\u591a\u770b\u770b\u522b\u4eba\u600e\u4e48\u73a9\uff1f\u73a9\u5f97\u5982\u4f55\uff1f\u6709\u4ec0\u4e48\u53ef\u4ee5\u501f\u9274\u7684\uff1f\u4eca\u5929\uff0c\u4f73\u8fbe\u5c0f\u7f16\u4e3a\u4f60\u6574\u7406\u4e00\u4e9b\u5bb6\u5c45\u5bb6\u88c5O2O\u7684\u6848\u4f8b\uff0c\u6709\u5fc3\u7684\u4f60\u8bf7\u7559\u610f\u4e86\u3002<\/strong><\/p>\n

1\uff09\u7231\u7a7a\u95f4\uff1a\u627e\u5bf9\u201c\u5e72\u7239\u201d\u8425\u9500\u6613
\n\u5475\u5475\uff0c\u542c\u8d77\u6765\uff0c\u4e0d\u597d\u542c\uff0c\u8bdd\u7cd9\u7406\u4e0d\u7cd9\u30022014\u5e746\u6708\uff0c41\u5c81\u7684\u9648\u709c\u4ece\u4e00\u5bb6\u5bb6\u5c45\u516c\u53f8\u79bb\u804c\u521b\u4e1a\u201c\u7231\u7a7a\u95f4\u201d\uff0c\u5c1d\u8bd5\u201c\u7528\u4e92\u8054\u7f51\u6539\u9020\u88c5\u4fee\u201d\u3002\u4ed6\u7528\u4e00\u5468\u65f6\u95f4\u505aPPT\uff0c\u4e24\u4e2a\u6708\u540e\u548c\u96f7\u519b\u8c08\u8bdd\u4e00\u4e2a\u534a\u5c0f\u65f6\uff0c2014\u5e748\u6708\u62ff\u5230\u4e86\u987a\u4e3a\u8d44\u672c\u9886\u6295\u3001\u603b\u5171\u8d85\u8fc75000\u4e07\u5143\u7684A\u8f6e\u6295\u8d44\u3002\u90a3\u65f6\u96f7\u519b\u542c\u5230\u6700\u77ed20\u5929\u53ef\u4ee5\u5b8c\u6210\u88c5\u4fee\u5de5\u671f\u65f6\uff0c\u4e00\u62cd\u5927\u817f\uff1a\u201c\u597d\uff0c\u5c3120\u5929\uff01\u665a\u4e00\u5929\u7ed9\u5ba2\u6237\uff08\u8d54\uff09\u4e00\u4e07\u5757\u94b1\u3002\u201d\u9648\u709c\u8fd8\u6ca1\u7f13\u8fc7\u795e\uff0c899\u5143\u6bcf\u5e73\u7c73\u7684\u5b9a\u4ef7\u53c8\u88ab\u96f7\u519b\u780d\u6389\u4e8622%\uff0c\u53ea\u5269\u4e0b699\u5143\u3002\u4e5f\u6b63\u662f\u9760\u7740\u5c0f\u7c73\u7684\u80cc\u4e66\uff0c\u4f20\u64ad\u51e0\u4e4e\u6ca1\u82b1\u4ec0\u4e48\u6210\u672c\uff0c\u7231\u7a7a\u95f4\u5f88\u5feb\u5728\u4e1a\u754c\u6709\u4e86\u58f0\u97f3\u3002
\n\u6848\u4f8b\u70b9\u8bc4\uff1a\u96f7\u519b\u8fd8\u6295\u4e86\u4e3d\u7ef4\u5bb6\uff0c\u8fd9\u4e9b\u5bb6\u5c45\u5bb6\u88c5O2O\u5f88\u5584\u4e8e\u7528\u201c\u4e03\u5b57\u8bc0\u201d\u201c\u6253\u626e\u201d\u81ea\u5df1\uff0c\u5f53\u7136\u5305\u88c5\u7684\u6280\u5de7\u4e0d\u5fc5\u63a2\u7a76\uff0c\u9700\u8981\u5e02\u573a\u68c0\u9a8c\u3002\u6709\u6d88\u606f\u79f0\uff0c\u4e07\u79d1\u4e5f\u6709\u610f\u8fdb\u519b\u5bb6\u88c5\u5e02\u573a\uff0c\u6b63\u5728\u7b79\u5212\uff0c\u968f\u7740\u8fd9\u4e9b\u5de8\u5934\u7684\u52a0\u5165\uff0c\u4e5f\u4f1a\u52a0\u901f\u5bb6\u5c45\u5bb6\u88c5O2O\u98ce\u53e3\u7684\u5230\u6765\uff0c\u5982\u679c\u4f60\u8fd8\u6ca1\u627e\u5230\u201c\u7239\u201d\uff0c\u4e00\u5b9a\u5f97\u52aa\u529b\u4e86\uff0c\u5173\u952e\u65f6\u523b\u5f97\u9760\u201c\u5e72\u7239\u201d\u63a8\u4e00\u628a\u624d\u884c\u3002<\/p>\n

2\uff09\u5bb6\u88c5E\u7ad9\uff1a\u7ed3\u76df\u98de\u789f\u8bf4+\u52a8\u753b\u8425\u9500
\n\u98de\u789f\u8bf4\u662f\u4e00\u4e2a\u539f\u521b\u89c6\u9891\u81ea\u5a92\u4f53\uff0c\u9009\u53d6\u793e\u4f1a\u70ed\u70b9\u4e3a\u8bdd\u9898\uff0c\u7528\u6709\u8da3\u7684\u65b9\u5f0f\uff0c\u5bf9\u5404\u79cd\u70ed\u70b9\u77e5\u8bc6\u8fdb\u884c\u89c6\u9891\u5316\u79d1\u666e\u89e3\u8bf4\u3002\u56e0\u4e3a\u98ce\u683c\u8bd9\u8c10\u3001\u91cd\u53e3\u5473\u3001\u65e0\u4e0b\u9650\u4e00\u8def\u8d70\u7ea2\uff0c\u662f\u516c\u8ba4\u7684\u7f51\u7edc\u89c6\u9891\u767e\u79d1\u7cbe\u54c1\u3002\u5bb6\u88c5E\u7ad9\u8054\u5408\u98de\u789f\u8bf4\u63a8\u51fa\u4e86\u300a\u5bb6\u88c5e\u7ad9\u641e\u5b9a\u623f\u4e8b\u65b0\u795e\u5668\u300b\uff0c\u5185\u5bb9\u8fd8\u662f\u5ef6\u7eed\u98de\u789f\u8bf4\u4e00\u8d2f\u7684\u5e7d\u9ed8\uff0c\u52a0\u4e0a\u300a\u8ba9\u5b50\u5f39\u98de\u300b\u7684\u914d\u97f3\uff0c\u5185\u5bb9\u7684\u8da3\u5473\u6027\u548c\u4ea7\u54c1\u690d\u5165\u8fd8\u662f\u4e0d\u9519\u3002\u53e6\u5916\u52a8\u753b\u8425\u9500\u65b9\u5f0f\u4e5f\u88ab\u6211\u8981\u88c5\u4fee\u7f51\u63a8\u51fa\u7684\u300a\u75db\u82e6\u88c5\u4fee\u4f55\u65f6\u4e86\u300b\u4f7f\u7528\uff0c\u52a8\u753b\u76f4\u51fb\u7528\u6237\u88c5\u4fee\u75db\u70b9\uff0c\u89c6\u9891\u521b\u610f\u8fd8\u884c\u3002
\n\u6848\u4f8b\u70b9\u8bc4\uff1a\u4e0d\u8db3\u4e4b\u5904\u662f\u5bb6\u88c5E\u7ad9\u7684\u98de\u789f\u8bf4\u6ca1\u6709\u4efb\u4f55\u4f20\u64ad\uff0c\u7f51\u9875\u3001\u65b0\u95fb\u770b\u4e0d\u5230\u4efb\u4f55\u4fe1\u606f\uff0c\u4f30\u8ba1\u5408\u4f5c\u8d39\u7528\u4e0d\u83f2\uff0c\u4f46\u6ca1\u8fdb\u884c\u4f20\u64ad\u5b9e\u5728\u53ef\u60dc\u3002\u8981\u4e0d\u662f\u7a46\u5cf0\u8fd9\u53ae\u7684\u8fd9\u7bc7\u7a3f\u5b50\uff0c\u4f30\u8ba1\u5f88\u591a\u4eba\u8fd8\u4e0d\u77e5\u9053\u6709\u8fd9\u4e48\u4e2a\u6848\u4f8b\uff0c\u7f51\u9875\u65b0\u95fb\u4e5f\u770b\u5230\u4e0d\u592a\u591a\u4fe1\u606f\u3002<\/p>\n

3\uff09\u9f50\u5bb6\u7f51\uff1a\u4e3b\u6253\u8282\u65e5\u8425\u9500
\n2014\u5e74\u5929\u732b\u53cc\u5341\u4e00\u5f88\u662f\u70ed\u95f9\uff0c\u5f53\u65e5\u6210\u4ea4\u603b\u989d\u4e3a571\u4ebf\u5143\uff0c\u6bd4\u53bb\u5e74\u540c\u65e5\u7684\u6570\u636e\u589e\u957f59%\u3002\u800c\u8282\u5e86\u4e5f\u6210\u4e86\u5bb6\u5c45\u5bb6\u88c5\u4f01\u4e1a\u4eec\u7684\u5e38\u7528\u8425\u9500\u65b9\u5f0f\uff0c\u5982\u5730\u677f\u8282\u3001\u6728\u95e8\u8282\u3001\u9676\u74f7\u536b\u6d74\u8282\u7b49\u3002\u4f46\u8fd9\u4e9b\u5c31\u89c4\u6a21\u6765\u8bf4\u76f8\u5bf9\u8f83\u5c0f\uff0c\u6216\u8005\u6982\u5ff5\u5927\u4e8e\u5f62\u5f0f\u3002\u800c\u9f50\u5bb6\u7f51\u201c\u4e5d\u4e5d\u5bb6\u88c5\u8282\u201d41\u57ce\u4e92\u8054\u7f51\u53ca\u95e8\u5e97\u8054\u52a8\uff0c\u4e3a\u4e1a\u4e3b\u63d0\u4f9b\u7ebf\u4e0b\u670d\u52a1\uff0c\u5343\u4f59\u54c1\u724c\u7206\u6b3e\u4ea7\u54c1\u53c2\u4e0e\uff0c\u4e0e\u5546\u5bb6\u4ea7\u751f\u4e92\u52a8\u6548\u5e94\uff0c\u89c4\u6a21\u5927\uff0c\u53e6\u5916\u5728\u5ba3\u4f20\u63a8\u5e7f\u4e0a\uff0c\u6295\u5165\u4e0d\u5c0f\u3002
\n\u6848\u4f8b\u70b9\u8bc4\uff1a\u591a\u57ce\u8054\u52a8\u5bf9\u5bb6\u5c45\u5bb6\u88c5O2O\u662f\u4e2a\u4e0d\u9519\u7684\u9009\u62e9\uff0c\u56e0\u4e3a\u8fd9\u6837\u53ef\u4ee5\u7ebf\u4e0a\u7ebf\u4e0b\u7edf\u4e00\uff0c\u4fbf\u4e8e\u63a8\u5e7f\uff1b\u53e6\u5916\uff0c\u96c6\u4e2d\u4f18\u52bf\u5175\u529b\uff0c\u5728\u5546\u5bb6\u653f\u7b56\u3001\u4ea7\u54c1\u7ec4\u5408\u4e0a\u53ef\u4ee5\u4e0b\u529f\u592b\uff0c\u7ed9\u7528\u6237\u5e26\u6765\u66f4\u5b9e\u9645\u7684\u597d\u5904\u3002\u6b64\u7c7b\u8282\u65e5\u8425\u9500\u5173\u952e\u8981\u7ed9\u7528\u6237\u5e26\u6765\u4ef7\u503c\uff0c\u4ea7\u54c1\u8981\u7ed9\u529b\uff0c\u4f53\u9a8c\u8981\u597d\uff0c\u6bd4\u5982\u7ebf\u4e0a\u6bd4\u4ef7\u7b49\uff0c\u5b9e\u73b0\u7ebf\u4e0a\u7ebf\u4e0b\u4e00\u4f53\u5316\u7684\u5bb6\u88c5\u6d88\u8d39\u3002<\/p>\n

4\uff09\u5143\u6d32\u88c5\u9970\uff1a\u690d\u5165\u300a\u5306\u5306\u90a3\u5e74\u300b\u7684\u5a31\u4e50\u8425\u9500
\n\u8fd9\u5df2\u662f\u5143\u6d32\u88c5\u9970\u7b2c\u56db\u6b21\u501f\u52a9\u5a31\u4e50\u8425\u9500\u63d0\u5347\u54c1\u724c\u5f62\u8c61\uff0c\u6b64\u524d\u8fd8\u5728\u300a\u675c\u62c9\u62c9\u5347\u804c\u8bb0\u300b\u3001\u300a\u5c06\u7231\u60c5\u8fdb\u884c\u5230\u5e95\u300b\u3001\u300a\u8d8a\u6765\u8d8a\u597d\u300b\u6709\u8fc7\u690d\u5165\u8425\u9500\uff0c\u4e14\u4e0e\u5267\u60c5\u878d\u5408\u5de7\u5408\uff0c\u5c06\u5143\u6d32\u7684\u7231\u5bb6\u7406\u5ff5\u4f20\u9012\u7ed9\u66f4\u591a\u6d88\u8d39\u8005\uff0c\u8ba9\u5927\u4f17\u63a5\u53d7\u8d77\u6765\u4e0d\u90a3\u4e48\u751f\u786c\uff0c\u800c\u4e14\u4f20\u64ad\u624b\u6cd5\u9a7e\u8f7b\u5c31\u719f\uff0c\u65b0\u95fb\u3001\u8bba\u575b\u3001\u5fae\u535a\u3001\u5fae\u4fe1\u90fd\u6709\u6574\u5408\u4f20\u64ad\uff0c\u8fd9\u5728\u88c5\u9970\u884c\u4e1a\u4ec5\u6b64\u4e00\u5bb6\u3002\u6210\u7acb\u4e8e1997\u5e74\u5143\u6d32\u88c5\u9970\uff0c\u8fde\u7eed\u516d\u5e74\u4e0a\u699c\u201c\u4e2d\u56fd\u54c1\u724c500\u5f3a\u201d\uff0c\u57282013\u5e74\u674e\u6cf0\u5ca9\u66fe\u8bf4\u4ed6\u4eec\u7684O2O\u4e1a\u52a1\u5728\u5317\u4eac\u53ef\u4ee5\u5360\u5230\u603b\u91cf\u768430%\uff0c\u6709\u7684\u5730\u533a\u53ef\u4ee5\u5360\u523050%\u3002\u4f5c\u4e3a\u4f20\u7edf\u7684\u88c5\u9970\u516c\u53f8\u89e6\u7535\u4e5f\u7b97\u662f\u4e0d\u9519\u7684\u6210\u7ee9\uff0c\u8fd9\u548c\u4f01\u4e1a\u6562\u4e8e\u5c1d\u8bd5\u7684\u4f5c\u98ce\u5f88\u5951\u5408\u3002
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5\uff09\u6211\u8981\u88c5\u4fee\u7f51\uff1a\u201c\u7231\u5fc3\u4e66\u684c\u201d\u516c\u76ca\u8425\u9500\u6ee1\u5802\u5f69
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